Click to view or download O+F's Market Process and Subscriber Facts as PDF files. O+F covers the entire process from receiving the order to warehousing, picking, packing, and shipping. O+F reaches companies who sell products through a variety of channels (5) 74% Web Site/E-mail 55% Print Catalog 44% Direct Sales Force 34% Retail/Chain Store 23% Telemarketing O+F subscribers make purchasing decisions for direct-to-customer shipping operations (5) O+F magazine subscribers ship more than 6.3 billion packages each year 91% are CEOs, presidents, SVPs, VPs, directors and managers 86% are involved in purchasing operations and fulfillment-related products and services They spend more than $28.7 billion each year on operations and fulfillment-related products and services On average, 5 people per company are involved in purchasing operations and fulfillment-related products and services In the next 12 months, products that O+F subscribers expect to purchase: (6) 73% Inventory Management (bar coding systems, material handling equipment, RFID, etc.) 65% Shipping (3PL, outbound shipping, supply chain software, etc.) 52% Order Management (e-commerce, order management & payment processing systems) 43% Picking/Packing (automated technology, packaging equipment, etc.) 37% Contact Center (CRM software, contact center services/equipment/software) Sources: 1. Estimated Unique Subscriber Count, Publisher’s Own Data, 8/04; 2. BPA Publisher’s Statement, 6/04; 3. Analysis of Circulation, Publisher’s Own Data, 8/04; 4. NCOF Attendee Data, Publisher’s Own Data, 8/04; 5. O+F Subscriber Study, PRIMEDIA Business Research, 7/04; 6. Analysis of Subscriber Responses, Publisher’s Own Data, 8/04; based on number of respondents.